For web surfers, good websites are not “good” enough. Your website has to be totally awesome, or what real surfers call “heavy,” to grab the attention of potential or returning customers and make them brand ambassadors.

Are you willing to risk the deal on the state your Word document or PowerPoint presentation is in? These suggested refinements to your documents and presentations can give you the edge.

When used (yes, actually used, rather than filed away in a forgotten folder), brand guidelines ensure that the end results of your projects and designs show that you and your team take pride in the details.