We light your way forward.
We are a team that finds their oasis in high pressure and fast-paced situations. We can juggle multiple assignments, navigate stormy situations, and run with changes—all the while tracking progress and staying close to you and your team to inspire results that shine.
Make it stand out.
We land the plane.
We bring projects to completion instead of talking endlessly about them.
We speak your language.
Our experience across multiple sectors means we are as comfortable on a shop floor as in a boardroom.
We bring out the best.
We collaborate with your team members for insight on their unique perspective to deliver impact.
We connect the unconnectable.
We are adept at finding linkages in ambiguitiy to tell a cohesive story and bring a plan together.
We need just one word.
Give us just one word. We can create an experience or deliverable that exudes it.
We see the whole picture.
Project mapping ensures we better innovate along the way and can adjust to last minute changes.
We are not afraid to jump.
While knowing everything before a project starts would be nice, it is not prohibitive to us.
Meet the Team
Heather Baker
Managing Partner & Principal
Heather is product-focused creative and business-driven communications and operations strategist with the ability to leverage resources and deliver all aspects of project management, brand campaigns, and sales strategy support to drive customer engagement and loyalty.
Heather most recently transitioned from her role as managing partner and chief operating officer at the economic development organization Southwest Michigan First headquartered in Kalamazoo, Michigan known for its best practices. In her work at Southwest Michigan First, Heather was responsible for strategically aligning the corporate brand with its overarching economic development mission of creating positive change through jobs and investment for almost 15 years.
Simultaneously, Heather was editor-in-chief of a digital daily, called FIRST & 42, as well as the regional print publication 269 MAGAZINE. For both she drove ladder creation; editorial content; oversight of design; distribution, marketing, and management of advertising relations and sales; digital distribution; and website management.
She also co-authored the award-winning bestseller “Community Capitalism: Lessons from Kalamazoo and Beyond” to share the amazing story of private-public partnerships happening in Southwest Michigan.
Other prior experience includes roles as a both a change management consultant and Human Resources specialist at Accenture in Hartford, Connecticut. Heather holds a B.A. in History from Yale University. And she has earned certifications in CCL Assessments from the Center for Creative Leadership in Greensboro, NC and Diversity, Equity, and Inclusion in the Workplace from the University of South Florida in Tampa, FL.
A few fun facts for conversation starters:
Favorite Condiment: Banana Peppers
Car Ride Podcast: Noble Blood
TV Binge Watch: Yellowstone
Best Book: The Hobbit
Current Book: Hello, Fears by Michelle Poler
Favorite City: Milwaukee, Wisconsin
Dream Vacation: Bavaria, Germany
Favorite Band: Aerosmith
Favorite Sport: Baseball/Softball
Play It on “10” Song: “It Takes Two” by Rob Base and DJ E-Z Rock